Experience Across Leading Brands:
Technology & Modern Marketing
I’m drawn to the intersection of marketing and technology, with a focus on using tools to improve decision-making, performance, and speed. Technology is never the goal — it’s how teams work smarter and scale effectively.
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Implement modern measurement, attribution, and performance frameworks
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Help teams adopt tools that improve insight, efficiency, and confidence
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Explore practical applications of AI to support modern marketing teams
Building & Transforming
I’ve built and evolved marketing organizations across startups and large enterprises, helping teams adapt as strategy, scale, and complexity change. The work often sits at the intersection of people, process, and clarity of role.
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Build marketing functions from the ground up in early-stage environments
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Modernize teams, processes, and structure in established organizations
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Hire, mentor, and align teams around clear priorities and execution
Growth & Demand Generation
I help companies grow by focusing on where demand is truly constrained, whether that’s awareness, conversion, retention, or trust. The work starts by understanding the full customer journey and identifying the levers that will have the biggest impact on sustainable growth.
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Diagnose funnel constraints across acquisition, conversion, and retention
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Expand or optimize channels based on real performance, not assumptions
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Use customer insight to drive measurable, repeatable growth