Helping companies grow with clarity, discipline, and momentum
My career began in finance, where I learned to ground every decision in business impact. But boredom with general ledger entries and endless revenue re-forecasting pushed me to explore new paths. I discovered that my financial analysis skills translated well to the emerging world of digital marketing.
At Compete, a boutique consulting firm later acquired by TNS and Kantar, I applied that mindset to advising companies like Wells Fargo, LendingTree, State Farm, Esurance, and E-Loan on how to optimize their marketing programs—turning consumer insights into strategy, and strategy into measurable growth. That early financial discipline still shapes my approach today: every marketing initiative must prove its value by moving the business forward.
Over the past 20+ years, I’ve scaled early-stage startups beyond $100M in annual revenue, brought a performance mindset to Fortune 10 companies to demonstrate marketing’s impact, and reinvented established brands preparing for future growth.
At Virgin Money, I saw firsthand the outsized impact a globally recognized, customer-centric brand can deliver. At Gazelle, I helped define and grow the smartphone trade-in category, blending brand and performance media to build trust and scale revenue. At CVS, I proved that marketing could be a true growth engine, delivering strong ROI in a hyper-competitive market. At O’Reilly, I transformed a legacy publishing brand into a learning platform, reigniting evangelism and demand. Across every role, success came not from marketing alone, but from partnering deeply with finance, product, and engineering to unlock growth opportunities across the business.
I bring more than sharp strategic thinking—I bring operational leadership. I know what it means to own a number, to design the systems that deliver it, and to lead teams through uncertainty into momentum. And just as important, I love mentoring and scaling teams. Helping earlier-career marketers unlock their potential and watching them thrive remains one of the most rewarding parts of my work.
Work Experience
Datalign Advisory - Chief Marketing Officer
At Datalign Advisory, I helped stabilize and scale growth for a consumer acquisition–driven financial services. I focused on testing and refining performance media, strengthening affiliate partnerships, and improving revenue predictability. Alongside that work, I mentored and developed the marketing team, helping bring greater structure, discipline, and confidence to how growth decisions were made in a regulated marketplace.
O'Reilly Media - Chief Marketing Officer
At O’Reilly, I guided the transformation from a legacy publisher into a global SaaS-based learning platform. I rebuilt the marketing organization, doubled aided brand awareness, and increased inbound leads by 130% through innovative demand generation channels like Connected TV and ABM. I also modernized the brand while preserving its heritage, proving how brand stewardship and performance marketing together fuel growth.
CVS Health - Director, Pharmacy Marketing
At CVS, I brought a performance mindset into a Fortune 10 environment, demonstrating how marketing could drive measurable growth for the pharmacy business. By uncovering new path-to-purchase insights, I built campaigns that returned $12 in annual prescription margin for every $1 spent. This success helped secure a tenfold increase in marketing investment and cemented marketing as a growth driver.
Gazelle - Vice President, Marketing
At Gazelle, I helped define and scale the smartphone trade-in category, driving more than 100% revenue growth for two consecutive years. I launched the first direct-to-consumer storefront, growing it to $30M in just 15 months, while managing the P&L to balance growth and profitability. This role honed my ability to blend brand-building with rigorous performance marketing in a new category of service for consumers.
Virgin Money - Director, Customer Acquisition
At Virgin Money, I led customer acquisition strategy across social lending and mortgage products in the U.S. and Canada. I cut cost-of-acquisition by up to 80%, redesigned the digital experience to boost conversion by 50%, and helped shape business planning for future products. The experience demonstrated the power of a globally recognized, customer-centric brand when paired with disciplined acquisition strategy.
Compete - Director, Financial Services
At Compete, I advised leading financial services brands including Wells Fargo, LendingTree, State Farm, Esurance, and E-Loan. By applying financial rigor to consumer insights, I helped these companies optimize marketing programs, improve ROI, and refine go-to-market strategies. This consulting foundation shaped my approach of grounding marketing in measurable business outcomes.
Advisor Roles
As an advisor to Cinch Financial and CabFare, I worked in roles similar to a fractional CMO—helping leadership teams define positioning, refine customer acquisition strategies, and scale efficiently. At Babson Executive Education, I served on the advisory board, which led to consulting engagements with Dassault Systèmes, where I supported marketing strategy for enterprise software offerings. These roles reinforced my passion for mentoring leadership teams and applying my experience flexibly across industries.