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What “Fractional CMO” Really Means, and When It Works
Last week, I shared that I’m doing more advisory work and operating as a fractional Chief Marketing Officer.
Since then, I’ve received a lot of thoughtful questions:
“What does “fractional CMO” actually mean?”
“What kind of work does that involve?”
“And why would a company choose that model instead of a full-time hire?”

Carmen Vetere
Jan 28
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